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Marketing and Content Officer

22/09/2026
22/10/2026
Fixed Term - Full Time
Richmond
Marketing

As a dedicated Victorian community care organisation, the Australian Vietnamese Women’s Association (AVWA) provides vital support services across the state. We believe that exceptional care for the community starts from within, which is why we foster a supportive, inclusive, and family-like environment where everyone is valued. 

We are incredibly proud to be named a Silver Finalist in the Government, Education and Not-For-Profit category of the 2026 Australian Financial Review BOSS Best Places to Work list. When you join AVWA, you are joining an award-winning team that prioritises employee well-being, celebrates diversity, and empowers you to bring your whole self to work. 

Job Description

KEY RESPONSIBILITIES

 

1. Content & Media Production

  • Create engaging video, photography and graphic content for AVWA’s programs, events and campaigns.
  • Write compelling copy, captions and digital content for different audiences.
  • Repurpose content into engaging formats for social media and digital channels.
  • Ensure content aligns with AVWA’s brand, tone and messaging.

2. Digital Marketing & Campaigns

  • Manage and publish content across social media, website and email channels.
  • Maintain the content calendar and coordinate timely publishing.
  • Support social media, email and paid digital campaigns across Meta and LinkedIn.
  • Develop content for B2B audiences, including healthcare providers and referral partners.
  • Support landing pages and digital forms to generate and nurture leads.

3. Performance & Optimization

  • Monitor digital trends and identify opportunities to improve reach, engagement and visibility.
  • Track and report on social media, channel and campaign performance.
  • Monitor key campaign metrics, including leads, acquisition costs and ROI.
  • Use insights to continuously improve content and campaign performance.

4. Coordination & Team Support

  • Support the Marketing & Communications Manager with campaigns, events and marketing initiatives.
  • Coordinate content approvals, deadlines and workflows using Monday.com
  • Maintain AVWA’s digital asset library and marketing resources.
  • Work collaboratively with the Media and wider teams to deliver marketing projects.

Desired Skills and Experience

Qualification

  • Tertiary qualification in Marketing, Communications, Media or a related field, and/or equivalent experience.

Experience & Knowledge

  • Experience in marketing, communications, social media and digital content.
  • Experience creating content using videography, photography and design.
  • Ability to manage multiple priorities, meet deadlines and work in a fast-paced environment.
  • Ability to collaborate effectively with internal and external stakeholders.

Skills & Competencies

  • Strong written, verbal and interpersonal communication skills.
  • Creative, proactive and detail-oriented approach to content and problem-solving.
  • Familiarity with social media platforms, content scheduling and digital tools.
  • Strong organisation, time management and reporting skills.
  • Ability to work independently and collaboratively as part of a team.
  • Strong customer-service mindset and ability to communicate effectively with diverse audiences.
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